Shelley Rae


I have been bringing innovative and creative content to the firearms industry since 2009. I am a published writer who has held editorial positions at some of the industry's top online publications, as well as multiple smaller print magazines, prior to starting the nationally recognized and rapidly growing title GunUp the Magazine. I am also an amateur sports photographer who has been taking and publishing photos at a wide variety of shooting sports events for over 5 years.


When it comes to the shooting industry, I am interested in developing content that appeals to a much younger demographic than most existing content. I believe that firearms are not only tools, but an essential part of the American lifestyle that we should all be educated about, much like cars. The face of firearms ownership is changing, and I believe that all firearms owners and enthusiasts should have content and information easily available to them.


My connections and abilities allow me to create educated content, set up fun and exciting events, and develop new ideas that keep the industry innovating. I am always looking to find new projects that will help innovate the firearms industry and grow the shooting sports.


Recently, I returned to school through Harvard's Extension School program to finish my Bachelor's Degree. There, I will be majoring in Visual Arts and minoring in Marketing, focusing on classes that involve digital media and brand structuring. I am excited for the networking and learning opportunities that are being presented.


Photo by Reistroffer Design, originally published in a Third Century NRA feature in the Washington Times. Read the article here.


Born in tech-savvy Seattle and raised in the heartland of America in Sioux Falls, GunUp is a cutting-edge media company built by experienced military veterans, shooting sports competitors, and publishing professionals. Our network of publishing sites feature only high-end content. We reach millions of gun enthusiasts, focusing on self-defense, target shooting, conceal carry, and home defense.


Have a project you'd like some help on? Let's talk.

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